CONSUMER & RETAIL
RETHINK PACKAGE DESIGN
CUT TIME AND COST, WITHOUT CUTTING CORNERS
With internal departments and external agencies, the packaging ecosystem is ever-expanding. When groups work in their own silos, collaboration is challenged, timelines get extended and costs mount up. Identify areas to focus on so you can deliver winning packaging to market faster and cheaper than ever before.
Package design technology is on the rise, and so are its expectations to create and deliver.
Meeting consumer demand used to mean creating the best product available. But times have changed. Today’s consumers aren’t as easy to please. They’ve come to expect sustainable and eco-friendly packaging in their retail products, as well as a commitment from brand manufacturers to share these environmentally-conscious values.
As Consumer Packaged Goods and Retail companies shift greater focus towards rethinking packaging design, they need answers to meet these growing demands for sustainability. Brand manufacturers must now create packaging designs not only with increased functionality and greater efficiency, but with stronger shelf performance. To do this, they’ll need to explore innovative avenues for devising new packaging design strategies. But before they can even think about to incorporate new design features, CPG and retail companies must have their design processes down to a science, or they’ll quickly find themselves grouped with the statistical majority of package failures.
Today’s plastic bottle takes 450 years to decompose. Could tomorrow’s bio-plastic do it in 5?
As if appealing to consumer values and contributing to the environment wasn’t enough, packaging designers concentrating their efforts on sustainability have been quick to discover the potential economic benefits in using renewable materials. For example, manufacturers have found that minimizing the use of corrugate cardboard in packaging has potential to reduce shipping costs, decrease the potential for product damages, and even save shelf space.
The solution for recyclable package designs calls for optimizing resource management and energy consumption, while integrating reusable elements. Packaging suppliers and design agencies need sophisticated research tools to manage these complexities. To avoid falling into a tangled process of redundant rework and organizational disconnect, inventing the next packaging breakthrough requires the means to navigate the design cycle – and it starts with the ability to control what you create.
Can package designers do more with less?
Today, we can make 3 tin cans with the same amount of material it used to take to make just one.
Packaging manufacturers have made this possible by learning to innovate through re-creation – taking existing elements and exploiting previous design assets, then applying them to new concepts. But testing the feasibility of a physical prototype takes time and resources many packaging innovators don’t have. And with 50 percent of new packaging performing worse than what its replacing, innovators need every tool available to make sure their end product functions the way it should.
Did you know: Integrated design, engineering, and simulation can cut design time 50 percent and lower material costs 30 to 50 percent while improving sustainability and consumer delight?
What package designers need is an application built around the innovation process from “concept to shelf.” In order to apply existing packaging concepts into new geographies with minimal investment of time and resources, design teams need to be able to collectively assess multiple sources of data and share all of their digital assets across a unified virtual dashboard. Instead of relying on other agencies and suppliers for what they need, the ability to instantly access and reuse previous designs, labels, and materials, expedites the innovative design process and increasing productivity.
To accelerate expansion into new markets, packaging designers must be able to adapt designs for line extensions, new sizes and local preferences quicker than competition.
From executing change order requests with “where used” analyses, to simulating mold, manufacturing, and package performance, synchronizing product data across a single platform allows package designers to bring products to market faster and more efficiently.
If brand manufacturers wanted to increase design performance while beating the clock of competition – could they do it?
The answer is yes. And it starts with visibility.
Brand manufacturers are realizing more and more every day that when it comes to the package design world, creating the box starts with thinking beyond its walls. But collaboration is a team effort. And with the added complexities of consumer demands and industry standards, brand manufacturers wanting to thrive in a competitive marketplace need to be able to see the big picture. They need a partner that not only understands the cycle for inventive package, but can virtually lead them throughout the process.
Consumer Product Goods and Retail companies need to appeal to the mass market, while addressing a social agenda of implementing sustainable packaging design methods along the way. Brand manufacturers who can succeed in creating a packaging design that delivers both enhanced consumer value and sustainability benefits will drive consumer engagement and brand interaction. And craft a legacy of winning products at shelf.