Consumer packaged goods is a fast-paced, competitive marketplace in which most purchase decisions are made in a matter of seconds. Companies must quickly deliver new materials, formulations and packaging that distinguish a product in the marketplace, contribute to a strong and reliable brand image, and inspire consumers to make – and repeat – a purchase.
P&G, a longtime customer of Dassault Systèmes’ design, development and simulation applications, manages 10 product categories and 65 brands in more than 80 countries. The 3DEXPERIENCE platform helps P&G to leverage its scale with greater agility to innovate, efficiently manage and accelerate product programs in the context of short product lifecycles, fluctuating costs of raw materials, and highly variable consumer demand.
“Our decision to upgrade our existing Dassault Systèmes’ PLM to the 3DEXPERIENCE platform is part of our work to digitally transform our business to support our work process digital transformation and drive value,” said Jean-Louis Hospitel, IT Director, P&G. “The 3DEXPERIENCE platform facilitates end-to-end innovation integration and improved user experience for our seamless technical community.” (more…)